Client: Run The Jewels
Industry: Music and Merchandise
Objective: Unique, high-quality promotional item
Background
Run The Jewels, the iconic hip-hop duo known for their impactful sound and bold aesthetics, wanted to offer something special to their fans to coincide with an album release. They envisioned merchandise that would not only resonate with their brand’s edgy, high-quality image but would also serve as a collectible item. Recognizing our reputation for premium, customizable herb grinders, the Run The Jewels team approached GMI Custom Grinders for a unique solution.
Challenge
The challenge was clear: produce a standout grinder that encapsulates the spirit of Run The Jewels and serves as an extension of their brand. The goal was to create a custom merch piece that would appeal to fans while maintaining functionality, quality, and a luxury aesthetic. This demanded attention to detail and precise customization.
Solution
Our team at GMI Custom Grinders crafted a design proposal featuring both 4-part and 2-part metal grinders, each made from premium materials. The focal point was a 3D engraved gold hands logo, a signature symbol of Run The Jewels, emblazoned prominently on the grinder surface. Alongside, a matching scraper with the engraved logo was included to complement the set, ensuring a cohesive and premium experience for users.
To further enhance the grinders' appeal, we used high-grade aluminum to ensure durability and a polished, sleek finish that aligns with the quality Run The Jewels wanted. These grinders were designed to be as functional as they are stylish, with smooth threading, a magnetic lid, and a finely meshed screen for optimal herb grinding and storage.
Results
The custom grinders were a huge hit with Run The Jewels’ fanbase and quickly became one of the top-selling items in their merch line. The success of this project strengthened Run The Jewels' connection with their audience by offering them something distinct, durable, and reflective of the brand. Moreover, the grinders became a talking point and an admired collectible in the cannabis accessory market.
Conclusion
GMI Custom Grinders prides itself on delivering high-quality, fully customizable grinders to meet the unique branding needs of businesses in the music and cannabis industry. Our collaboration with Run The Jewels underscores our commitment to quality and creativity, providing solutions that go beyond function to embody brand identity.
If you're looking for bulk custom herb grinders or wholesale cannabis accessories that can elevate your brand, GMI Custom Grinders is here to help create memorable and effective promotional items.